Category Archives: Technological Developments

When Apple’s virtual assistant, Siri, first released in 2011 it was the first voice recognition tool with basic contextual knowledge of user information. Fast forward to 2022, most consumer electronic brands have some kind of digital virtual assistant within their products. As brands explore how the voice of this virtual assistant can engage audiences, itContinue reading “Brand Voice Differentiation”

In recent years, especially in light of the COVID pandemic, event promoters have been forced into transitioning from live events to digital events. This has led to some major advances in audio-visual technology, producing the resources necessary to deliver a digital experience similar to that which you would receive if you were actually at aContinue reading “The Rise of Digital Events”

“Augmented reality, the ability to provide additional information through visual, auditory, even touch, all those technologies are evolving rapidly” – Michael Knappe (Head of technology and lifestyle audio at Harman International) AAR is an interactive experience enhancing the real world achieved through digital audio stimuli, and it is becoming the new selling feature of headphones.Continue reading “Audio Augmented Reality (AAR)”

Mastering is the final step in audio post production; balancing out all the elements of a track so it sounds consistent across all platforms. Historically, this has been conducted by a mastering engineer, blending science and personal taste to produce a cohesive, balanced final piece. Due to the critical listening required, and depending on theContinue reading “Mastered by Who?”